New Senior Commercial Director for Germany, Austria, and Switzerland at Diageo
In this newly created position, he will lead Diageo’s Commercial division in Germany, Austria, and Switzerland, taking over the responsibilities previously held by Aleksandra Dzakovic, Commercial Director Germany, and…
Two family-owned businesses are merging
The previous owners found suitable partners in the Kracht family to ensure the successful continuation of Walhalladrink AG. This merger brings together two long-established family-owned companies in the Swiss beverage industry. With…
Coca-Cola HBC Acquires Brown-Forman Distribution
These include Jack Daniel’s, Diplomático Rum, Gin Mare, Woodford Reserve, El Jimador, Herradura, The Glendronach, Benriach, Glenglassaugh, and Chambord. The partnership covers retail, hospitality, and wholesale. With this integration, …
A New Look for a Swiss Beer Icon
First up is Feldschlösschen Original, Switzerland’s best-selling lager. With this redesign, Feldschlösschen is sharpening its identity as a modern Swiss brand and consistently targeting the next generations of…
Seeking a Successor for Heiner’s Distillates
To ensure that the tradition of distilling lives on at the Zurlaubenhof, the two successors are looking for people who would like to continue making schnapps at this unique location in the city of Zug. Please contact us for more information….
2026 Survey of the 101 Best Bars
Once a year, a new edition of the SWISS BARGUIDE is published, featuring the 101 best bars in Switzerland. In the spirit of bar culture and its diverse community, the editorial team at…
Premium Trade: Your Source for Premium Non-Alcoholic Beverages
These include a sparkling wine alternative made from up to 13 different organic teas, a premium 0% sparkling wine made from hand-picked grapes with Halal certification, and a high-end Barelixir made from natural ingredients. At…
New Managing Director at Spiritsuisse
The 38-year-old communications and public affairs specialist has succeeded Peter Platzer as of January 1, 2026. Platzer is retiring after 31 years in the role. Eric Marbach has at the…
Rugenbräu brewery remains in Bernese hands
Rugenbräu AG was founded in 1866 and has been owned by the Hofweber family since 1892. Over five generations, the family has shaped the company and made it a fixture in the...
2025 – Restaurant & Bar Design Awards
The 40 expert judges - leading personalities from the fields of design, architecture, gastronomy and lifestyle media - were faced with the difficult task of selecting this year's winners. The award ceremony took place in Dubai....
X-TRA is looking for a new location in Zurich or the surrounding area
Following the withdrawal from the new building project on Vulkanstrasse in Zurich-Altstetten in March 2025, the findings were transferred into an extended requirements profile. This defines the spatial and functional requirements...
Opening of Huus Quell in Gonten
This opening not only marks the completion of the visionary construction project of the Appenzeller Huus, but also opens a new chapter in the history of the regional hotel industry. As the first 5-star superior hotel in Appenzell...
Three new member breweries
The meeting, chaired by the President, National Councillor Nicolò Paganini, was held at the H. Müller specialty brewery in Baden. "Our member breweries stand for a brewing tradition that goes back thousands of years. As training companies, they take on...
Studer takes over distribution from Morand in German-speaking Switzerland
Two traditional family businesses from the Swiss spirits world are thus entering into a forward-looking partnership - with the aim of exploiting synergies, strengthening the presence of strong Swiss brands and offering specialist retailers...
Nikka Whisky and Hampden Estate Rum now available at Dettling & Marmot
The previous distribution partner was Paul Ullrich AG in Münchenstein. In recent years, Ullrich AG has supported the presence of Nikka Whisky and Hampden Estate in Switzerland and contributed to...
2025 survey of the 101 best bars
Which topics will or should we look at more closely in the future? Below you will find the anonymized results of the most important findings of the large market survey. Number of employees and proportion of women In the small...
Samuel Schawalder is the new Head of On-Trade
In these positions, they will manage the on-trade business in these countries and will be responsible for the key account team (wholesale, cash & carry and specialty stores) as well as the field force team, which includes the...
Walter Regli appointed new Chairman of the Board of Directors
The shareholders' meeting elected Walter Regli as his successor. Beat Kölbener remains a member of the Board of Directors. "I am delighted that we have once again entrusted this responsible position to a proven personality from our own ranks.
Schützengarten invests and focuses on innovation
Despite the challenging conditions, including continued high raw material prices, the Schützengarten brewery is optimistic and is relying on its comprehensive quality strategy, innovative product developments and major investments at the site in...
Transgourmet/Prodega honors supplier partners
The event was also an opportunity to celebrate Prodega's 60th anniversary with the representatives of its many supplier partners. Every year, Transgourmet/Prodega presents the "Best Partner Award" to the best-performing suppliers....

























