Diageo Suisse SA

Samuel Schawalder is the new Head of On-Trade

Diageo appoints Samuel Schawalder as Head of On-Trade for Switzerland and Markus Kopfer as Head of On-Trade for Austria.

In these positions, they will manage the on-trade business in these countries and are responsible for the key account team (wholesale, cash & carry and specialist stores) as well as the field force team, which also includes the luxury brand ambassadors. Samuel Schawalder took up his position on March 1, 2025.

He has more than 10 years of experience in the industry, where he has held various positions in Marketing & Sales. In his last position, Samuel Schawalder was Key Account Manager at Moët Hennessy, where he was responsible for route-to-market partners and most recently for high-image Horeca customers.

Diageo Suisse SA, Lausanne
diageo.com

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