These include Jack Daniel’s, Diplomático Rum, Gin Mare, Woodford Reserve, El Jimador, Herradura, The Glendronach, Benriach, Glenglassaugh, and Chambord. The partnership covers retail, foodservice, and wholesale. With this integration, Switzerland becomes the twelfth Coca-Cola HBC market to have a distribution agreement with Brown-Forman. Coca-Cola HBC Switzerland is thus expanding its 24/7 portfolio to include premium spirits.
Brown-Forman is relying on Coca-Cola HBC Switzerland’s nationwide distribution and logistics organization, as well as its local market and customer expertise. The goal is to further develop its premium brands in the Swiss market and tap into new growth opportunities.
Coca-Cola HBC Switzerland
coca-colahellenic.ch
