Feldschlösschen

A New Look for a Swiss Beer Icon

In the year of its 150th anniversary, Feldschlösschen is turning a new page. Switzerland's most popular beer brand is getting a revamped look.

First up is Feldschlösschen Original, Switzerland’s best-selling lager. With this redesign, Feldschlösschen is sharpening its identity as a modern Swiss brand and consistently targeting the next generations of beer lovers. At the heart of the new look is the unmistakable red castle, which has been the brand’s most recognizable symbol for generations.

With the new design, the iconic castle has been thoughtfully refined and brought even more into the spotlight. The redesign shows that even after 150 years, Feldschlösschen continues to evolve.

Feldschlösschen Getränke AG, Rheinfelden
feldschloesschen.swiss

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