Aromatic and harmonious

Genuine Swiss Apple

The new Ginuine Swiss Apple: aromatic on the nose, harmonious on the palate!

The extremely successful combination of triple-distilled Swiss gin and hand-picked Swiss apples opens the door to a whole new range of drinks. The apple's connection to Swiss history allows ... Continue reading ...

The "oldies" with a new look

New design for "Les Vieilles" by Fassbind

Next year, Fassbind will celebrate its 175th anniversary. In preparation for the celebrations, "Les Vieilles" will be released in a more modern, fresher, and more understandable design. The most important product information about each ... Continue reading ...

Non-alcoholic aperitif

Crodino in new packaging

Crodino is an Italian non-alcoholic aperitif whose recipe was created in 1965 in the idyllic town of Crodo in Piedmont.

The basis of the recipe, which has remained unchanged since then, is a complex infusion process using selected herbs and fruits, which give Crodino its complex, velvety-bitter taste. Crodino is now also available in 17.5 cl bottles ... Read more ...

More Swissness for your Negroni

Jsotta Bitter

Jsotta Bitter is the perfect way to combine the Negroni and Swissness trends.

Jsotta Bitter is made from natural fruity bitter orange flavors and refined with Swiss herbs. Its balanced, long-lasting bitter note is harmonious and gives the other ingredients in the drink enough space to ... Continue reading ...

Non-alcoholic craft beer

Schützengarten India Pale Ale Non-Alcoholic

The Schützengarten brewery is expanding its range of craft beers with India Pale Alcohol-Free. With its full-bodied flavor, this fruity, cold-hopped beer meets the high standards of beer connoisseurs—just without the alcohol.

The new India Pale Alcohol-Free is absolutely uncompromising in its taste. The golden yellow and naturally cloudy beer combines subtle grain notes with fruity citrus aromas and a refreshing bitterness. The three hop varieties Citra, ... Continue reading ...

Whiskey from a paper bottle

Plastic-free bottle for Johnnie Walker Black Label

Diageo is launching the first plastic-free spirit bottle made from paper. In partnership with venture management company Pilote Lite and the joint venture Pulpex Limited, packaging is set to become more sustainable.

Companies such as Unilever and PepsiCo are also involved in Pulpex Limited and plan to launch their own branded paper bottles in 2021. The bottles are made from cellulose in order to ... Continue reading ...

A tribute to Switzerland

Every canton has its own Appenzeller

Appenzeller Alpenbitter is bidding farewell to its traditional motif, the world-famous Aescher mountain restaurant. The Geneva Jet d'eau, Zurich's Grossmünster cathedral, and other Swiss landmarks now adorn the label of Switzerland's most popular bitter.

For over 100 years, the Aescher-Wildkirchli mountain inn has adorned the label of Appenzeller Alpenbitter. Now that is coming to an end – at least temporarily. With its limited edition "Destinations suisses" label series, Appenzeller ... Continue reading ...

Coruba rum
Brand image rejuvenated

Coruba rum with a new look

The Rum Coruba brand image has been rejuvenated. Both on the bottle and in communications, the Basel signature of the original Jamaican rum is now more clearly accentuated.

After Basel merchant Rudolf Waeckerlin drank rum for the first time in Jamaica, he founded the Compagnie Rhumière de Bâle in 1889. He derived the brand name Coruba from the first letters of the company's name... Read more...

Wow, orange juice beer
Fresh, fruity, bold, cheerful

Oha mixed drink

The new "OHA" combines "Migi Bräu" and the long-standing success "Original Beckenrieder Orangenmost" to create a refreshing mixed drink. True to the motto: fresh, fruity, bold, cheerful.

It takes a certain amount of courage and a great deal of conviction to launch two new products at this challenging time, when the restaurant industry in particular is facing considerable difficulties. Read more...

Williamine on Fruit
Eau-de-vie and fruit combined

Williamine on Fruit

Williamine Morand perfectly captures the distinctive aroma of this exceptional fruit. The new Williamine sur Fruit from Morand combines eau-de-vie and fruit.

Thanks to their climate and particularly fertile soil, Valais and the Rhone Valley are the best terroir for growing Williams pears. Jean-Pierre Morand, a fourth-generation member of the family ... Continue reading ...

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