After the Basel merchant Rudolf Waeckerlin had drunk rum for the first time in Jamaica, he founded the Compagnie Rhumière de Bâle in 1889. From the initial letters he derived the brand abbreviation Coruba, which became a Swiss brand classic with a loyal fan base. Now the brand image has been rejuvenated. Both on the bottle and in communication, the Basel signature of Original Jamaica Rum is more clearly accentuated.
Opinions of leading Swiss Barkeeper have also been incorporated into the visual development, which was implemented with the know-how of the design agency Rocket&Wink.
As in the pioneering days, Coruba is still produced today in the proven quality from the best original Jamaican rums and bottled in Basel.
Haecky Import AG, Reinach BL
haecky.ch
