It takes a bit of courage and a lot of conviction to launch two new products at the same time in these not so easy times, when the catering industry in particular is struggling with considerable difficulties. And this is exactly what Getränke Lussi AG from Stans/Oberdorf has done. First, "Migi Bräu Amber" was launched on Swiss Beer Day in April 2020, and now a few days ago another premiere followed with "OHA".
The new "OHA" combines "Migi Bräu" and the long-successful "Original Beckenrieder Orangenmost" into a refreshing mixed drink.
New label, attractive name
A graphic designer was commissioned to create an attractive label. Without a doubt, it succeeded in combining the attributes fresh, fruity, cheeky, cheerful. Just as important as the packaging is the content. This also required the conviction of the brewmaster, who is above all interested in a good beer.
During the presentation, he said that due to the various test phases, a product can be presented that is just right this summer to quench thirst on the one hand and cover a new pleasure with orange cider and beer on the other - just fresh, fruity, cheeky and cheerful.
Getränke Lussi AG
getraenkelussi.ch
