Despite declining turnover

Oettinger Davidoff achieves business targets

While total sales for the 2019 financial year were down at CHF 453 million (-9.4%), Oettinger Davidoff managed to achieve its financial targets. This was partly thanks to innovations in the area of limited editions, as well as increased brand awareness through a focus on digital consumer engagement.

In the private label segment, the company recorded a decline of -3.6% compared to the previous year. This follows a strong 2018 in which the Davidoff and AVO brands celebrated anniversaries with various products and activities.

Outlook 2020

However, the dynamics of the coronavirus pandemic have also had a significant impact on Oettinger Davidoff's business, particularly in the Global Travel Retail division. "The consequences of this extraordinary and unprecedented situation are not clearly foreseeable from today's perspective. 2020 will also be a challenging year for us," says Beat Hauenstein, CEO Oettinger Davidoff.

"The consequences of this extraordinary and unprecedented situation are not clearly foreseeable from today's perspective. 2020 will also be a challenging year for us."

Beat Hauenstein, CEO Oettinger Davidoff

Nevertheless, the company is confident about the future. For example, the long-term investment in the "crop-to-shop" philosophy is said to have proved efficient, allowing the company to supply customers with the highest quality. "Being a reliable partner in times of crisis is another important quality aspect for us," Beat Hauenstein continues.

Oettinger Davidoff AG, Basel
davidoff.com

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