For trendy drinks

GLUG deguFESTIVAL 2025: The B2B platform for gastronomy and retail

On February 8, 2025, the GLUG deguFESTIVAL in Aarau will be the meeting place for gastronomy professionals and buyers from the beverage and retail trade.

This unique event is the ideal opportunity to familiarize yourself with the latest trends in the beverage industry, discover innovative products and make valuable business contacts.

Variety and innovation - products that impress

With over 80 producers and 250 innovative drinks, the festival offers an unprecedented range of products that meet the growing expectations of customers. Whether craft beer, cider, hard cider, non-alcoholic distillates, kombucha, matcha or mead - visitors can look forward to a variety of high-quality products that are in tune with the times. This product diversity offers restaurateurs and buyers the opportunity to enrich their range with the most exciting new products on the market.

Networking and inspiration for the future

The GLUG deguFESTIVAL is not only a place for discovering, but also for networking. In a professional and inspiring environment, you will have the opportunity to talk to producers, industry experts and other trade visitors. Exchange ideas, form partnerships and be inspired by the new opportunities for your business.

Highlights that you must not miss

The deguFESTIVAL offers numerous program items that are specially tailored to trade visitors:

  • 2nd Swiss Cider Awards: A competition that honors the best cider products and gives you an overview of the most innovative developments in this category.
  • 3rd GLUG Brewers' Challenge: An exciting highlight for all those who want to learn more about creativity and the quality of beers brewed with Swiss malt.
  • Forum in the barn: Presentations and workshops offer exciting beverage-food pairings.
    Take this opportunity to get to know the best in the industry and find products that will inspire your customers.

Your visit to the GLUG deguFESTIVAL

The festival is aimed at trade visitors, particularly from the catering, beverage trade and retail sectors. Reserve the day early to be part of this inspiring industry event and experience the beverage trends of tomorrow live.

GLUG deguFESTIVAL - February 8, 2025
10h - 17h
Alte Reithalle Aarau
degufestival.ch

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