Expansion of the non-alcoholic range

Feldschlösschen Apple and Lemon 0.0%

In recent years, a constantly growing trend can be observed in alcohol-free beers in Switzerland. Even last year, when beer sales fell, non-alcoholic beers were able to grow strongly.

The market leader in this category, the Feldschlösschen brewery, recorded sales growth of 13% in 2020. In spring 2021, it is now launching the fruity varieties "Apple" and "Lemon" with 0.0% alcohol, following the popular variants Feldschlösschen Alkoholfrei Lager and Weizenfrisch.

The two new creations are made from lemonade with a high fruit content and alcohol-free wheat beer. Feldschlösschen Apple and Lemon 0.0% are now available nationwide in retail and beverage stores as well as on justDrink.ch.

Feldschlösschen Getränke AG, Rheinfelden

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