At Morand, the brand labels of the iconic Bons Sirops are getting a redesign. Since its foundation in 1889, the Morand distillery has been strongly anchored in Martigny (VS). The family-owned company remained true to this home town connection also in the redesign. The artist Karim Merzoug, who grew up in Martigny, was engaged for the new graphic identity.
The new labels are composed of a modern design, a dynamic font and rounded shapes reminiscent of traditional water glasses. This gives Morand's Bons Sirops a very special dynamic and skilfully showcases the product and its origin.
Despite the visual changes, the recipe remains unchanged. Graphic designer Karim Merzoug drew inspiration from Swiss design of the 50s/60s, and the new labels are designed in the style of former posters.
Distillerie Louis Morand & Cie SA, Martigny
morand.ch
