Pulpex Limited is also joined by companies such as Unilever and PepsiCo, which plan to launch their own branded paper bottles in 2021. The bottles will be made from pulp to meet food-safe standards. In addition, it is to be fully recyclable.
Ewan Andrew, Diageo's Chief Sustainability Officer, is convinced by the packaging: "This bottle has the potential to be truly groundbreaking. It feels fitting that we are launching it with Johnnie Walker, a brand that has often been groundbreakingly innovative in its 200 years of existence".
Diageo Suisse SA, Lausanne
diageo.com
