You meet up with friends in the city, go to an aperitif with your co-workers or have a beer with your football team after training. Seek and you shall find. This applies both to the reason for drinking alcohol and to abstaining from it. If alcohol consumption becomes an addiction, it should be avoided. Especially if not only the person himself suffers from the addiction, but also his environment - the same applies to excessive binge drinking.
If only one guest in a group does not drink, he and his friends will hardly go to a bar with lousy non-alcoholic drinks.
The most common reason for not drinking alcohol in everyday life is probably to avoid getting "tipsy" at the wrong moment - or for health reasons. Even more often, people do not even think of consuming alcohol - for example at a business lunch or before sport. But even those people who see alcoholic beverages as a means of enjoyment should be able to abstain now and then.
The reason (to use some economic jargon) is the so-called "diminishing marginal utility". I benefit most from the first two or three cocktails of the evening, whereas the fifth or sixth cocktail enriches neither the evening nor the day after. After all, the term "enjoyment" is not associated with Ballermann and Spring Break - the epitomes of excessive alcohol consumption.
What does the guest want?
If a guest at the bar orders three gin & tonics for his three colleagues and a Coke for himself, a light should go on for everyone at Barkeeper . Does he really want a Coke, or is he the designated chauffeur and primarily wants something non-alcoholic? In the meantime, there is a wide range of attractive soft drinks, lemonades and iced teas and most people know that a Ginger Beer does not contain alcohol.
But that non-alcoholic cocktails or beers without alcohol have made incomparable progress in recent years is perhaps known to Barkeeper and open-minded guests. The vast majority of casual bar-goers, on the other hand, have yet to be convinced. It is precisely this target group that should not be neglected.
Carpe Diem
Christian Heiss, Winner Swiss Nullpromille Trophy 2019
| 1 cl | Yuzu Boiron |
| 1 cl | Raspberry Coulis Boiron |
| 1 cl | Monin Bitter |
| 8 cl | Cranberry Juice |
| 5 cl | Ginger Beer |
Decoration: Fresh mint and raspberries
If only one guest in a group does not drink, he and his friends will hardly go to a bar with lousy non-alcoholic drinks. If the quality is right, the guest is willing to spend a little more for a non-alcoholic craft beer or a mocktail. Once they know that they can get non-alcoholic alternatives in this bar, they may go there more often, even during the week.
