As early as 1940, herbs and spices were advertised on the label of Appenzeller Alpenbitter: Their healing powers stimulate the appetite and digestion, invigorate and generally strengthen.
"Appenzeller Alpenbitter has a long tradition. The craft and herbal knowledge of yesteryear are still enormously important to us today," says Stefan Maegli, CEO of Appenzeller Alpenbitter AG. "The new gift packaging takes up this idea."
Appenzeller Alpenbitter AG, Appenzell
appenzeller.com
