repositioning

Chopfab Draft

Beer consumption in Switzerland is changing noticeably. Conscious alcohol consumption is on the rise, and more and more consumers are looking for alternatives to conventional products:

Lighter and milder beers without compromising on taste, but with a moderately reduced alcohol content and fewer calories.

Chopfab is underlining this claim with its latest launch: the top-fermented Chopfab Draft with 4.7% alcohol is being repositioned as a bottom-fermented mild lager with 4.2% alcohol. The popular, iconic design of the bottles and cans has not been changed and the price of the new Draft 4.2 has been repositioned and reduced to the market price.

Chopfab Boxer AG, Winterthur
chopfabboxer.ch

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