New design at Appleton

Relaunch of the Appleton Estate Rums

From March 2021, Appleton's rums will have a slimmer, contemporary shape and a noble cork closure. Already available in a more modern design is the new 8 Year Old Reserve Rum.

The neck label under the cap features the Appleton Estate in Jamaica's Nassau Valley, followed by the year "1749" embossed in the glass, the year the estate was founded. "We give ... Read more ...

The spirit of the French Antilles

Rhum Agricole

In the world of spirits, there are some incontrovertible certainties: Cognac comes from the region of the same name, Scotch Whisky is made in Scotland, Tequila from the Blue Agave in certain areas of Mexico. But what about Rhum Agricole? An approach.

Rhum Agricole is similar to its parent category, rum. But there are some notable differences, and it's not just the spelling of the word. Rhum Agricole must be made from sugar cane juice, in the ... Read more...

Rum Coruba
Brand identity rejuvenated

Rum Coruba with a new look

The brand identity of Rum Coruba has been rejuvenated. Both on the bottle and in communication, the Basel signature of the original Jamaican rum is now more clearly accentuated.

After the Basel merchant Rudolf Waeckerlin had drunk rum for the first time in Jamaica, he founded the Compagnie Rhumière de Bâle in 1889. From the first letters he derived the brand abbreviation Coruba ... Read more ...

Ingredients Spiced Rum
Discovery of Spiced Rum

Spice it up, little darlin'!

Flavoured rum has the potential to be "the next big thing since flavoured vodka". to become. But first the category has to overcome its self-discovery phase, because spiced rum is a spirit category that legally does not exist.

When talking about spiced rum, one should be aware that this category, at least from a legal point of view, does not exist. Rum, like whisky or wine spirits, belongs to the category of ... Read more ...

Havana Club Professional Edición C & Edición D
From Cuba

Havana Club Professional Edición C & Edición D

Havana Club expands the first series of Cuban rums co-developed by bartenders for bartenders: Havana Club Professional Edición C and Havana Club Professional Edición D.

The products are experimental cocktail rums designed to inspire bartenders around the world to create new and innovative cocktails. The new editions were created through the collaboration of ... Read more...

Will 2020 be the year of the (h)um?

Rum: The next big trend?

Same procedure as last year? Same procedure as every year! Every year we read it again: this year will be the Year of the R(h)um! Finally! But really! R(h)um is "in" and will finally take off. Every year. Always the same. And every year we ask ourselves, where is it now, the unstoppable rise of the R(h)um?

What is the reason? It's because of our expectations! We expect a spirit, like gin once did and whisky in the long run, to soar and thus be visible for all to ... Read more...

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