This is because their purchasing data is spread across various suppliers: national wholesalers, specialty beverage retailers, wine suppliers, and regional vendors. A comprehensive overview is usually lacking. This is exactly where the Grossopanel comes in.
For over 30 years, Grossopanel AG, based in Stans, has been analyzing the Swiss foodservice market. The insights gained from this analysis help manufacturers, suppliers, and retailers identify market trends early on and refine their product lines in a targeted manner.
A clear example of this is the success of a popular aperitif. Even before it appeared on nearly every menu, purchasing data from the restaurant industry showed a steadily rising demand. The chart on the right illustrates how this trend developed over several years and persisted in the long term, even during the COVID-19 pandemic. Those who recognize such signals early can adjust their product offerings, purchasing, and marketing strategies in a timely manner.
Purchasing documents become a management tool
With a new Switzerland-wide sample, the Grossopanel is expanding its data base. As a participant, you’ll gain access to the Grossopanel Purchasing Analytics tool. It automatically compiles all your purchasing documents and provides you with insightful analyses online on an ongoing basis. The entire process takes just three to five minutes per month.
In return, businesses gain an added benefit that many still lack today: a personalized online dashboard brings all purchases—regardless of the supplier—together in one place. Analyze your purchases by supplier, product category, item, or time period, and identify changes in purchasing behavior at a glance. The dashboard creates transparency, simplifies purchasing decisions, and highlights unusual trends early on. This transforms a collection of purchase receipts into a valuable management tool for your business.
A win for the company and for the industry
The more restaurants and other food service establishments participate, the more meaningful the insights into the Swiss beverage market become. This benefits manufacturers, suppliers, and ultimately the entire industry. As a thank-you for the small amount of administrative work involved, the Grossopanel also pays participants CHF 150 per year.
Your Benefits at a Glance
- All purchase documents in one place—regardless of the supplier
- Clear and organized purchasing control with insightful analyses
- Analyses by supplier, product category, item, and time period
- It takes only three to five minutes a month
- CHF 150.– participation fee per year
- An active contribution to a transparent Swiss restaurant industry
Join us
Grossopanel is currently building a nationwide sample of food service establishments. Every additional participant enhances the validity of the market research and, at the same time, provides your business with a comprehensive overview of its purchases. Simply register at grossopanel.app and discover how valuable your purchasing data can be for your business.
Grossopanel AG, Stans
grossopanel.ch
grossopanel.app
